I meant to post about this a while ago but it slipped my mind.

A month or so before Ark folded I wrote an article for Newtek Europe (the makers of our most used 3D software) describing how we created the adverts for Cocopops and Jameson with the angle of how we’d had to abandon Pixars Renderman in favour of Lightwave. An entirely true story (much to the consternation of our resident Maya/Renderman tech wizard) and one that obviously went down very well with Newtek.

The article can be found here ..

Newtek Europe